51% RECORD BREADING THUMB STOP FOR HUEL
Huel is an innovative food and drink brand who specialise in nutritionally complete meals.
Huel approached us to increase the number of creative assets they are able to test in their ad account, whilst scaling into audience.
We had four main objective:
- Ads that meta favoured and allowed to scale
- Winning ads for the parent market
- Softer metrics such as improvement of CTR and conversion rate
- Lower CPA
Our approach had 3 main focuses:
Focus #1: Stopping the scroll and grabbing attention by strategically designing & implement key hook that resonate with the parent market
Focus #2: Reducing CPA by finding key insights from best practices and implementing those findings into the ads
Focus #3: Scaling – Continuously iterating on best performing ads to constantly improve metrics and find winning ads to scale into
Our approach had 3 main focuses:
Focus #1: Stopping the scroll and grabbing attention by strategically designing & implement key hook that resonate with the parent market
Focus #2: Reducing CPA by finding key insights from best practices and implementing those findings into the ads
Focus #3: Scaling – Continuously iterating on best performing ads to constantly improve metrics and find winning ads to scale into
SOME of the scroll stopping Content our team has delivered☞
RESULTS
Thanks to the insight and creative strategy led approach, our team was able to achieve*:
- +79% uplift in CTR
- +35% higher thumb stop
- +70% uplift in purchase value
- -90% reduction in CPA
Our creative execution encapsulated an audience strategy, brand and trend led hooks, as well as concept driven content, fuelled by UGC creative.
Want us to do the same thing for your brand?
Dare you, get in touch📲
*data was extracted across 30 days during July & August 2024.
Thanks to the insight and creative strategy led approach, our team was able to achieve:
- +79% uplift in CTR
- +35% higher thumb stop
- +70% uplift in purchase value
- -90% reduction in CPA
Our creative execution encapsulated an audience strategy, brand and trend led hooks, as well as concept driven content, fuelled by UGC creative.
Want us to do the same thing for your brand?
Dare you, get in touch📲